Users will soon have a updated setting that allows them to lessen the volume of AI-made content appearing in their feeds. This move comes as the company announced that it now features over 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the coming weeks before a widespread rollout. This development coincides with a surge in AI-generated material, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the quickest rising content creators on another major platform only show content made by AI. A large amount of this content is deemed mass-produced AI material, a term for inferior, factory-style content that is frequently absurd or surreal.
Our research shows that many people like content created using AI tools, including AI artwork to informative clips, and we aim to offer the community the power to increase or decrease of that, based on their own choices,” said a spokesperson.
Scale of AI Content
TikTok announced that there are now over a billion videos on its network tagged as made with AI. Overall, more than 100 m pieces of content are submitted to the service every day, making AI-generated material a relatively small percentage of its total content library.
How to Adjust Settings
Members will be capable of limit or boost the volume of AI-generated videos they view by opening the topic control setting in the application and choosing “AI-generated content”. Additional categories that can already be adjusted under the filter encompass current affairs, clothing, cosmetics, and movement.
Content Labeling and Policies
TikTok’s rules require content makers to label “realistic” AI-made content, and it bans harmful fake videos of well-known individuals or emergencies. Any realistic AI video that is not labeled can be deleted under its community policies.
Furthermore, the app will henceforth apply an “AI-made” watermark to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing content made by AI. This action is designed to stop users from attempting to bypass the disclosure requirement.
Responsible AI Funding
The company is also establishing a $2m awareness program for experts and groups to produce educational content about ethical AI use. This project will benefit non-profit groups dedicated to educating computer science.
Moderation Strategy
TikTok has justified its moderation strategy, amid discussion over intentions to lay off hundreds of review team members in the United Kingdom. TikTok is planning to eliminate 439 jobs in its trust and safety division in London, with labor groups and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A company official stated that staff-based oversight would continue to be important, but artificial intelligence can shield workers by eliminating the most graphic content prior to it gets reviewed by staff. The company stated a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to reliance on its machine learning processes.
It is vital to combine people and machines to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we also think it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
